3474 In determining whether advertising violates the Unfair Competition and False Advertising Laws, the standard of the "reasonable consumer," rather than the "least sophisticated consumer" should be applied.
LAVIE v PROCTER & GAMBLE (Reasonable Consumer) 105 CA4 496 [See: B&PC 17200 etseq, 17500 etseq; Fisher v City of Berkeley 37 C3 644; Freeman v Time 68 F3 285; Haskell v Time 857 FS 1392]
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